The EU’s General Data Protection Regulation (GDPR) comes into force on 25th May 2018. This affects how businesses and organisations in the EU – or working with those inside the EU – use and manage personal data. There are few businesses out there today which do not use personal data in some capacity, whether it be client data, supplier data or employee data.
But data, and the clever use of data, is everything for marketers. Data is insight. Data allows marketing companies to drive sales and source leads. The GDPR will have an impact on a marketing company’s ability to use personal data to target specific consumers.
The ICO have created a 12 step plan, which you can find in full here.