Objectives and Requirements
Proskips, known for their appearance in Series 6 of Dragons’ Den, and for accepting a Dragons’ Den record deal with Deborah Meaden and Duncan Bannatyne, is a long-term client of Art Division. They originally approached us to design and build a bespoke website to attract and convert prospects online.
The site had to be optimised for all major areas in England (yes, this is possible) to encourage visitors to request a quotation. In some areas, the system had to give the price on the screen immediately, while in others it needed to request a call back.
We planned, designed and built a completely bespoke website. The back end had to be capable of managing the upload and optimisation of hundreds of location pages (Google ‘skip hire Battersea’ to see an example).
We implemented all the necessary tracking and launched an ongoing marketing campaign to rank the site as high in the search results as possible for as many of the chosen locations.
Just a few months after the launch of the website and the campaign, Proskips recorded a 30% increase in their revenue, resulting from:
- 70% increase in visitors month on month
- 25% increase in traffic from organic search
- Over 1000 registered requests for quotations each month
Since then, the website has maintained a steady number of visitors each month. Page one rankings have remained strong, while new phrases have been added.
We are currently working on a new existing campaign, so watch this space.