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Increased The Local Market Share & Conversions

Bespoke responsive design of a WordPress custom theme

Objectives and Requirements

M & M Property approached us to help them generate more enquiries through digital marketing. There was a specific need to increase enquiries from local vendors and landlords and to increase local market share.

Our Approach

After assessing the existing marketing assets, it was clear the existing website was not fit for purpose and we had to start by redesigning it.

We planned a new sitemap, user experience and call to actions together with a strategy for a local SEO campaign. We performed a detailed keyword research and optimised multiple pages prior to the launch. We installed all the necessary tracking code to assess the results and to produce reports for our client each month.

The Results

The new website is desktop, tablet and mobile responsive. Built in WordPress CMS, the property feed is taken from a third party supplier, Vebra, which we have integrated into the CMS to seamlessly show the agent’s properties.

Comparing the first three months after the launch with the same three months the year before, we have recorded:

  • 75% increase in unique visitors
  • 112% increase in page views
  • 60% increase in average session duration
  • 23% reduction in bounce rate
  • and an incredible 237% increase in visitors from mobile devices

 

Client Testimonial

We engaged with Art Division to build our new website and run a digital marketing campaign in order to increase our enquiries, as they came recommended and we also liked their personal approach. As a result, the month following the launch of the website was the busiest of the year for us. What we like most about working with the team is that they are one stop shop for both web and marketing. Please keep providing ideas on how we can improve our marketing.

Marji Adeyinka
M&M Property
Marji Adeyinka

We engaged with Art Division to build our new website and run a digital marketing campaign in order to increase our enquiries, as they came recommended and we also liked their personal approach. As a result, the month following the launch of the website was the busiest of the year for us. What we like most about working with the team is that they are one stop shop for both web and marketing. Please keep providing ideas on how we can improve our marketing.

Related projects

Further examples of our work