Objectives and Requirements
Denhan approach us to help them increase the number of enquiries from landlords. Their existing website was not bringing in much business, and it was not matching the image and ambition of the business.
We started by planning and designing a new website aimed at landlords with properties in South London. The site is mobile responsive, benefiting from all the features of WordPress CMS, and in line with the requirements of the business and the marketing plan. We rewrote the content on each page and optimised the site for relevant search phrases.
The website aims to inform, educate and encourage property valuation requests from landlords within the targeted areas. It also aims to rank organically for specific key terms and to work alongside a paid digital marketing campaign in Google and Facebook.
Both the Facebook and Google paid campaigns started to generate interest and valuation requests immediately after their launch. During the first six months of the campaign, we generated over 1,300 valuation requests from both channels and managed to rank the business on page one of Google for a long list of relevant phrases.