Objectives and Requirements
Andrew Reeves sought a replacement of their aging and non-mobile responsive Joomla website. Furthermore, their original website was not marketing-orientated.The new website, built on the WordPress framework, imports two property feeds (Aquarius and Gemini): one for sales properties, and the other for lettings.
We designed them a modern look and aimed the new website to the needs and expectations of today’s property market and with clear call to actions, throughout.The whole user experience was redefined, and the sitemap and navigation was restructured. A cutting-edge remarketing campaign was implemented on Google and Facebook, in that the property feeds automatically submitthe client’s properties over these platforms.
Built in WordPress CMS, two property feeds from a third-party supplier, VT-UK, are integrated into the CMS to seamlessly show the agent’s properties. Being that the website is engaging mobile device users more effectively than achieved with their original website the new website experiences 140% increase in on-site conversions and enquries in the first month since launched.