One of the best ways to increase audience engagement is by asking your audience questions. Who doesn’t like to be asked their opinion on something? Being opinionated is being human. By asking a reader for their opinion, you are giving them the impression that their opinion is important to you. You are saying that you care about the customer experience, and you care about the customer. In terms of customer loyalty, this is how successful brands are built.
Many of us read the news online, but how often do we take the time to leave a comment in response to an article? We will likely have an opinion on the subject, but will we actually express that opinion in writing on a public forum?
Let’s take Facebook or YouTube as an example. It is more common for users to ‘like’ a Facebook post or ‘like’ a YouTube video as all they have to do to express their opinion is click a button. This is easier – and quicker – than leaving a comment. A ‘like’ does qualify on Facebook as an engagement, but if you really want to engage the user and get feedback on a topic, an online poll is ideal.
It makes sense to ask your audience for their opinions as this has been proved to boost engagement. But instead of asking your audience to leave a comment or write a review, ask a direct question through an online poll.