But the ‘traditional’ press release still holds sway today, despite the dominance of digital media. Press releases are now used by companies to promote news via print, radio, podcast, TV and online outlets, yet are still written in the customarily formulaic style, albeit often with good quality images and videos thrown in to make the content more engaging and digestible for modern readers.
Press releases can complement your existing digital marketing strategy, and be used to support your content marketing, blogging, social media and blogger outreach activities. The power of the press release can still be harnessed by companies with something newsworthy to shout about, and the potential for publicity remains. But how can you use press releases as a form of digital marketing, and what are the benefits of press release marketing?