The release of the annual John Lewis Christmas Advert has become something of a national event, and this year is no different. The two-minute advert, thought up by advertising agency adam&eveDDB, has divided critics, but it still manages to tug at the heart strings.
It features Joe, a young boy who is being kept awake at night by an oversized, imaginary monster named Moz, who sleeps under his bed. An unlikely friendship develops, and all manner of nocturnal mischief ensues.
The video, directed by Michel Gondry, the celebrated film director behind The Science of Sleep and Eternal Sunshine of the Spotless Mind, is brought to life by its soundtrack, a cover of The Beatles’ song Golden Slumbers by rock band Elbow.
As you might have guessed, a cuddly toy-sized Moz The Monster is available to buy at John Lewis stores, alongside an assortment of other Moz-related products.
Beware of (imaginary) monsters under the bed… #MozTheMonster #UnderTheBed