You’ve no doubt heard the old idiom, ‘a picture is worth a thousand words’. It still rings true. The use of authentic, realistic, high resolution images will make your website sing – and sing to your visitors. Only use good quality images – grainy or pixelated images will reflect negatively on your brand.
Images create an atmosphere, and communicate so much, but it’s important to choose each image wisely.
For example, if a piece of content is people-focused, reinforce this by including an image of real people in real life situations. The image should advance the story being told. Likewise, if you’re writing about a product, choose an image that conveys the quality of that product, or shows someone using that product.
Then ask yourself: is the product image appropriate and useful? For an e-commerce site, high value product images will help sell products.
Try and choose a positive image. A positive image will evoke a positive emotional reaction, which can encourage your audience to follow a call to action, boosting your conversion rate.
According to studies, larger images also help increase conversions, as does effective image placement. Think carefully about where you place each image. For example, if you break up the left-hand margin with an image, this will distract the reader. Make sure ample white space surrounds each image so that the website doesn’t appear cluttered.
Remember that a call to action button is also an image. To attract your audience’s attention to it, use standout colours, and keep it simple.