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Social Media Marketing for Estate Agents

There’s no doubting that business participation on social media has been flavour of the month for some time now, and with almost every established corporate brand name boasting an active Twitter profile, Facebook page and frequently updated blog, we can be assured of the very significant benefits to businesses who embrace social media.

The property industry is no exception. In truth, many agencies and developers are experimenting with multiple profiles that are geographically targeted as well as using less conventional social media platforms, such as Flickr, to promote their property portfolios.

But it’s not all good news

Social media can indeed be time-consuming, particularly if most small and medium size businesses cannot afford to allocate the time needed to properly maintain, grow and engage with their ‘followers’ day to day. Because of this, many estate agents update these platforms sporadically, failing to really engage and leverage the opportunities that social media could give them.

Furthermore, in order for any social media campaign to really pay dividends, companies need to adopt and commit to well-planned marketing campaigns to attract more and the desired type of ‘fan’, ‘follower’ or ‘connection’. By using Facebook’s paid ads, a business can significantly increase the number of fans ‘liking’ their pages. However, this approach could cost hundreds of pounds per month, especially if not done by people with the necessary experience to both the platforms and the industry.

How can we help estate agents promote their brands and generate leads through social media?

There are many reasons why Social Media platforms have become so useful to businesses wishing to engage with their target market. Just a few examples would be to build a brand following, improve customer loyalty, creating awareness of a product or service or using it for customer relationship management.

We offer 2 types of social campaigns:

  1. Ongoing daily engagement with relevant influencers or other relevant personas, lead search and brand exposure. The aim of this type of campaign is to engage with a wider audience of relevant personas in order to familiarise them with your brand as well as to inform existing or potential clients about the services you provide while building the company profile as an industry expert. The campaign will encourage visitors to the website, post engagements and increase in followers.
  2. Targeted campaign marketing – paid campaigns aiming to create a funnel of prospects (such as home owners, landlords, buyers or tenants) which in turn are driven to dedicated landing pages in order to convert into an enquiry (such as to book a valuation).

Depending on the target market and type of campaign, we typically use Twitter and Facebook as our prime channels.

To find out more about our social media marketing, CLICK HERE. Alternatively, contact us for a free consultation, by filling out the form.

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