Search engine optimisation (SEO) is about getting to the first page of Google for the phrases that best describe the products or services you offer. For example, if you are an estate agent based in Wimbledon, you would want to rank for the phrase ‘estate agent in Wimbledon’.
There are three core elements which determine the ranking of a website for a selected phrase:
To rank a site on page one, you need to ensure all three elements are addressed in order to rank higher than your local or direct competitors.
When ranking a site, we take a two-step approach:
Step 1: we perform a ‘360 assessment’ of your website. This involves highlighting any areas which require improvement and looking at your competitors to assess where the opportunities lie. This assessment forms the plan of action for an ongoing campaign.
Step 2: to ensure a website’s continued success, we offer a bespoke, monthly search engine optimisation (SEO) service which aims to maintain and improve a website’s performance.
We specialise in digital marketing and optimisation for companies within the property sector, including estate and letting agents. This means that we know how to successfully rank a website in Google, and know exactly how the industry operates, making our campaigns not about ranking but about generating enquiries. We have a strong relationship with numerous property publications, allowing us to quickly and easily build credibility for each of our clients.
If you need help with your digital marketing, including SEO, we can offer you a 30-minute free consultation over the telephone. To take advantage of this service, send us your details through the form provided, and we will email you some available slots within 7 days.
Within 6 months of Art Division taking over the online marketing of my business the number of visitors to my website from organic searches had increased by 345%. My website now ranks on page 1 of Google for a list of phrases directly relevant to the services we offer, resulting in daily enquiries. With the help of Art Division and the online campaign they run, our enquiries went up by 100%. We are extremely happy with the results achieved.