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Acquisition campaigns

Is your business expanding?

Do you want to attract new prospects, or launch services or products into a new market?

If the answer is yes, you need to plan an acquisition marketing campaign.

This type of campaign will reach people that have not yet heard about your business, nor are aware of the services it provides. We would typically use both ‘push and pull’ marketing techniques when running acquisition campaigns, attracting people who are actively searching for your services or products (‘hot’ leads), as well as those who would be interested in such services (i.e. match the description of your typical buyers’ persona) but are not actively searching (long term prospects).

Here are the campaigns we coordinate to acquire your business new prospects:

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SEO

We dedicate ourselves to understanding how Google works and how to make your site as visible as possible by using a range of specialist skills. Through keyword research and analysis, we get your site on the first page of the world’s largest search engine – and make sure it stays there. Read more

PPC

Pay Per Click campaigns are complex yet important if you’re looking for top results. We analyse what keywords are best for you, and categorise and manage your campaigns, ensuring a high click through rate and conversions. We use specialist tools and a whole load of experience to bring you the best returns on your investment. Read more

Video Marketing

With the birth of YouTube and Facebook, video marketing is now accessible to most businesses. It provides a way to engage with your prospects, and can be used to either generate sales or build audiences based on interest.

Social Media

Our in-depth understanding of the importance of social media and how it plays into wider trends and technological developments means we are the right team to manage your accounts. We plan, populate and maintain campaigns on social networking channels such as Facebook, Twitter, and LinkedIn, and focus on achieving specific results to attain your goals. Read more

Online PR

We refer to this as ‘the new generation of online PR’. It is a new approach which attracts readers through ‘suggestive marketing’. Read more here

Display Network

The Google Display Network lets you place ads on a variety of news sites, blogs and other niche sites across the internet to reach more potential customers. Find out more about this service

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