Book your free consultation

Conversion campaigns

Is your brand already established?

Do you receive lots of traffic to your website but find that it does not translate into sales enquiries?

Before you invest to acquire more visitors – which is a costly task – focusing your efforts on improving your conversion rate may be the better resolution.

On average, we can increase your conversions by at least 30%. Do you have a plan in place to convert potential clients who visit your website into actual clients? By delivering a user experience and content that exceeds their expectations, we give customers a clear reason to stay with you.

Here are the elements involved in improving the conversion rate of your website:

Acquisition campaigns 4

Content

Content really is king. Google now recommends that businesses focus on building their online authority through relevant and authoritative content, rather than keyword stuffing and the deployment of aggressive link-building tactics. Algorithms have been released to tackle what Google regards as bad practice. This is where we come in. We relieve you of the stress of having to second guess Google’s next move and analyse how you can increase traffic and get more customers by using a coherent and powerful content marketing strategy. Read more

Design

66% of web users prefer appealing aesthetic design over something plain and uninspiring. However, while it might seem right to go the aesthetic route, it can sometimes be disastrous for the business goals you want to accomplish on your website. The key is to strike a balance between your website’s conversion goals and aesthetics to come up with a ‘design that sells’.

Call To Action

If your website is there to generate you business, having call to actions on each page is a must. The popular saying, ‘if you don’t ask, you don’t get’ rings true when it comes to website conversions.

Device Compatibility

A website must be designed and built to adapt to each device, be it desktop, tablet, or mobile. It ensures the elements that don’t work on mobile devices are not displayed and makes navigation a lot easier and in turn will increase your conversions. Read more

Site Usability

This is the ease of use of a website. Usability aims to present information and choices in a clear and concise way, while ensuring a lack of ambiguity and the placement of important items in appropriate areas.

Conversion Tracking

This shows where your conversions come from (i.e. which campaign) so that you can make informed decisions as to what to change and how. If you knew that a particular Facebook post generated you a lot of conversions, what actions would you take? Read more

Acquisition campaigns 8