Data Analysis & Reporting
Most websites are now connected to a Google analytics account, which provides data about the usage of a site (such as traffic, bounce backs, completed goals, visited pages). Having access to all this data is only useful if you know what it means. Only then, you can take action.
Advertising pioneer, John Wanamaker, once said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. He was right, and he made this statement over 100 years ago.
Today, if you run any kind of marketing campaign you MUST track the results so you can find out exactly which part of your marketing works to avoid wasting your money.
What is the difference between reporting and analysis?
Many people use the terms “reporting” and “analysis” as though they were interchangeable. While both these areas of web analytics draw upon the same collected web data, reporting and analysis are very different in terms of their purpose, tasks, outputs, delivery, and value.
Reporting is the process of organising data into informational summaries to monitor how different areas of a business are performing and be alerted to when data falls outside of expected ranges.
Analysis is the process of exploring data and reports to extract meaningful insights. These insights can be used to better understand and improve business performance. The goal of analysis is to answer questions by interpreting the data and providing actionable recommendations.
We run a variety of push and pull marketing campaigns for our clients each month, and by default we produce monthly reports as part of our service.
Those reports are tailored to the campaign we run. We aim to inform our clients as to the progress and outcome of their investment each month.
Some of our clients commission us to perform a detailed analysis of their data to improve their conversions. Typically, these analytical reports are done quarterly, half yearly or annually. Once we provide actionable recommendations, these take time to implement.
Whether you just need monthly reports or an in-depth analysis of your website performance data, we have the experience and knowledge of how to process your data and add value to your business by making the necessary recommendations for improvement.