It may sounds cheesy, but when it comes to your online marketing strategy content really is king. This is because Google now recommends that businesses focus on building their online authority through relevant and authentic content, rather than using keyword stuffing and aggressive link-building tactics.
There have even been algorithms released to tackle what they perceive as bad practice! This is where we come in: we relieve you of the stress of having to second guess Google’s next move and analyse how best you can increase traffic and get more customers using a coherent and powerful content marketing strategy.
One way we do this is through creating a top blog. We set up, manage and even populate your blog for you with content that is not only relevant, engaging and easy to read, but that is also SEO-friendly, so it increases the power of your website and therefore your company. In addition to this, we can add personality to your blog by finding related field guest bloggers to add their opinions on topics you have covered and also guest blog on your behalf on other authoritative sites. This builds your profile on Google and makes sure you stay on page one. In order to get the maximum number of customers to read your blog, we also share your content across the Internet with direct links back to your business.
If you like to set up an independent blog quickly and with very minimal investment, we primarily use the two most widely known blog platforms to host your own blogs: Blogger and WordPress. Alternatively, the blog can be integrated within your existing website using the same CMS it was originally built in.