About Art Division
Art Division is a multi-award winning digital marketing agency specialising in the property market. Our typical clients are well established estate or letting agents or other property professionals, with exceptional local reputation and track record. We enable them to take this reputation and marry it with their online marketing, attract more prospecting clients and compete with the bigger players through the new and proven marketing techniques.
What does this mean?
We act as an extended digital marketing department to property related businesses, such as estate and letting agents, property developers or suppliers to the property industry, focusing on increasing their brand exposure, lead generation and assisted conversions.
Many of the agents that ask us for help have few things in common:
- They struggle to compete with the online agents, who seem to eat away from their market share
- They find it hard to attract the right type of clients, those that are willing to pay more than the fixed fees online agents charge
- They don’t have enough leads coming in each month, which means their conversions are unpredictable and often not enough
- And finally, our favourite – they don’t really have any idea what works and what doesn’t, but they continue to invest in digital marketing month in and out because they are afraid not to
If this is also you, we should talk.
Each member of our team is a specialist in their respective fields, which means they give our clients the best advice. We pride ourselves on the fact that we listen and respond to each and every one of our valued customers, giving them all the time and energy it takes to create a viable, results-driven website or digital campaign.
It’s no wonder that 50% of our clients come from recommendations and repeat business! This proves that not only what we provide works, but also that it is delivered in a way that will make others want to pass on our details.
Why the property industry?
We can’t all be experts and good at everything, and this applies to marketing as well. Our passion is property – few of our team members are also landlords and investors, some have also managed several property refurbishment projects. So, we get it. And we understand your business well enough to be able to successfully market it online.
What makes us different
We help our clients be proactive in reaching their market. There is a ‘push and pull’ process with marketing and both need to be synchronised for best results. Many companies just ‘push’ their message out, such as with advertising and promotions. However, this is costly and companies have to wait for the results to come in, they in turn have little control over the results. We help clients proactively attract customers. When potential customers search for a product or service, we make sure our clients are visible, can be found and will attract exactly the clients they’re looking for.
Expert knowledge of the market
We specialise in the property market and have successfully executed hundreds of campaigns for a long list of clients. We are all fully trained and expert in understanding how the buying process works, which means our client often regard Art Division as an extension to their own marketing department. We seamlessly become part of your team.
Technically ahead of the crowd
We know digital marketing inside out. We furthermore know exactly how to apply it for your market. We compete in a space where some companies say they’re technical experts but in practice merely manage/sell databases. To successfully get results in this market so much more is needed. We too utilise databases but take it to the next level by enabling our clients to actively engage with potential customers.