But what is click through rate exactly? The click through rate is the number of clicks your ad receives divided by the number of times your ad is shown. To calculate your CTR, divide the number of clicks with the number of impressions. A high CTR indicates that your ad is relevant and useful to its intended audience.
If you’re achieving a high CTR then you’re likely focusing on the right keywords and targeting the right audience. If you’re struggling to get a good CTR, your return on investment will be poor. But it doesn’t have to be this way. The most important thing is your conversions and conversion rate.