How we can make Facebook work harder for your business
"Facebookusers spent an average of 5 hours, 46 minutes on Facebook in the month of August [‘09]. To put that in perspective, that’s triple the amount of time they spent on Google!!” - Mashable
The emergence of social networking has created a revolution in business. The ability to directly speak to and tap into a core user group or target audience is a marketers dream and now, via platforms such a Facebook, Twitter and YouTube, it’s a reality.
Learning how to manipulate platforms such as Facebook for business purposes has been a long journey but companies are now beginning to fully utilise the sites to their advantage.
It is this market - combined with Google rankings - that will solely dominate whether a business is an online success or not. Our Foundation CMS not only understands how to work with Google but you can package this with our professional and easy-to-use Facebook ‘Like’ Page application.
The evolution of Facebook has been a relatively short process, it has transformed from a college specific social network to a business directory that speaks volumes about the companies listed. Knowing how to promote yourself on social networks, past simply setting up an account and scheduling updates, is the defining factor between a company who is up-to-date and a company who is not.
Controlled via the Foundation CMS our Facebook app allows your Like Page to do more.
Tabs
Setting up a Facebook Like Page via Facebook itself is a fairly complex and limited process. Our purpose built application allows you to create individual tabs within your Page, giving you greater scope to discuss in detail what your business can do and offer. You have complete control over how many tabs you have and what each one will do. Aside from giving you more room to talk about you company it also means your target audience can go straight to the parts of your business or service that directly interest them.
A welcome page
There is now so much information available on just Facebook alone that many people will browse tens of pages in one sitting. Having people see your Page is obviously a fantastic tool as it puts your company at the front of their mind, however, without ‘liking’ the page. When they leave, that experience is over. Our welcome page gives you the chance to succinctly tell the end user what your business does but, as well as this you can lock the further parts of the Page until they ‘like’ it.
A second website
The beauty of having an expertly crafted Like Page on Facebook is that is effectively gives you a second, easy to manage website with real people acting as your statistics. Instead of measuring click-throughs, bounce rates and users, your Like Page allows you to see, in real time, the number of people engaging with your brand.
See our App in action at www.facebook.com/artdivision.