How we tripled the number of enquiries via online marketing and SEO in just 12 months:
The Client
You Choose was established in 2002 as an independent window broker, searching the market, working with a large network of preferred suppliers and delivering their clients the best possible products. They now specialise in Crittall window replacements and sliding sash windows with great success and a wealth of satisfied customers. (visit the website: www.youchoose.uk.com).
Before We Took Over
After assessing You Choose’s previous website we could see several problems that needed fixing. The site was working solely as an online brochure but contained far too much text making it difficult to pull out any key messages or benefits. It was failing to meet its full potential and being vastly under utilised.
The previous design was difficult to navigate around and aesthetically outdated. The connections between pages were clunky, unclean and unclear.
In addition to being difficult to use, the site was not optimised in any way and was failing to be visible to its target market. Because of this, the website had few hits bar direct traffic from word of mouth.
The site had no form of content management or an easy way to update information onsite. This meant that the site was just being left and important news and information wasn’t being passed on to potential customers.
We identified that we needed to reduce the text in order to make the website more reader friendly, but also that we needed to increase the focus of what the website was being used for, and hand more control over the company.
The Project
Art Division’s overhaul and re-launched has put the website at a vast improved ranking within the search engines by using focused keywords which were unearthed in our analysis. We continue to alter the text and add new content each month which promotes the benefits and reasons why You Choose is a preferred supplier. This has resulted in more traffic to the site and improved, and continues to improve, conversions.
Visitors are now steered to take action from every page by calling or emailing to book a free, no obligation quote. From a technical aspect we installed a Content Management System (CMS) so You Choose can easily do in-house maintenance of all pages and also optimise every page for the selected phrases we provided, in order to help with search rankings.
We completely redesigned the website visually and continually optimise the text pages as well as build links across the internet.
The Result
After 12 months of work we have used several techniques to not only increase the total number of visitors but boost them by 140%.
You Choose’s hits from search engines alone have increased by 180%.
Using our CMS, Foundation, we have created Google-friendly pages and optimised the site via specific key words and geographic locations. The result of this has put You Choose in position one in Google results for the keyword, ‘Window Broker London’.
The combined efforts of onsite SEO, aesthetic redesign and offsite link building has seen the website increase page views by 93% in 12 months.
Working directly with You Choose we managed to specify their key product to be Crittal Windows, over the following 12 months we increased search engine hits for Crittall Windows by 202% and ranked them on the first page of Google.
By implementing the contact details on every page in conjunction with improved SEO, You Choose has seen its enquiries more than triple since we took over.
More visitors = more enquiries = more sales
You Choose at the number 1 position in Google for 'Window broker London' out of 15,600,000 competition
'Crittall Window' ranked on page 1 of Google
If your site is struggling to produce any results, it's never too late to call us for a free consultation: 0845 017 7525