Industry Expertise

As a digital marketing agency that works with independent brands to increase their online visibility, Art Division has in-depth expertise of the B2B and B2C sectors and knows that your end goal (like our own) is to increase sales and profitability.

Although we can build a website for any business operating in any industry, we believe that having an in-depth understanding of the sector is crucial when it comes to marketing success. That’s why we can proudly say that we’re on top of our game when it comes to providing digital marketing expertise to the property sector and professional services firms.  

We have worked with a diverse mix of estate and letting agents, property developers, interior designers, architects, building companies and other independent professionals working in the property sector and have successfully generated them more enquiries, online exposure and visitors to their websites.  For most of those businesses having a website is not enough – almost all of our property clients need digital assets that helps them attract new customers. That’s why our campaigns are heavily focused on customer acquisition. 

Our professional services clients, on the other hand, typically require a website and marketing campaigns that focus on brand perception. Our approach is based on the conversion and retention of customers. Clients in this sector include legal and accountancy firms, financial advisers, business coaches and consultancies, training companies and any other B2B businesses.

To learn more, click on the links below or contact Art Division for a free, no-obligation consultation.

 

For a free quote or more information about this service contact us

Many of the diverse mix of firms offering professional services – from solicitors, independent financial advisers and accountants to mentors and business coaches – that approach Art Division for help want to use their digital assets to promote their brand image.

Some express concern that not operating out of premises comparable to their large, corporate clients might put them at a disadvantage when it comes to retaining the clients they have worked hard to secure.

Art Division’s digital experts use their knowledge of the professional services sector and its clients to point out:

  • A professional services provider’s website is its most important marketing asset – especially when it comes to promoting their expertise to large, bluechip clients.
  • Your business website not only plays a pivotal role in differentiating your firm and attracting clients best suited to your specific expertise and experience, it is a proven way of improving your online visibility and increasing the perceived size of your business.
  • First impressions count. A mobile-friendly website that uses the latest design trends can overcome any image hurdles a professional service provider’s brand may face.

Whether you require mobile-friendly website design and development, professionally written content or an effective PPC campaign that delivers a return on investment, successful digital marketing strategies for professional services firms should build a professional services provider’s reputation by demonstrating your capabilities and showcasing you credibility through opinion and thought leadership.

We create sites that work for users at each stage of the buying process – from awareness, research and comparison to action – by:

  • Focusing on brand perception. Our approach is based on the conversion and retention of customers.
  • Mapping the user journey and ensuring your website’s functionality is exceptional. We also consider your brand look and feel to ensure the design reflects your brand identity.
  • Keeping up to date with developments in the professional services market to target campaigns at specific buyer personas. For example, did you know that the end of the paper tax return that Chancellor George Osborne announced in his 2015 Budget speech will affect an estimated 12 million people?

But don’t take our word for it. Here’s what our professional services clients have to say about us.

Art division are very helpful, giving lots of practical advice and guidance which is directly relevant for their clients. I would certainly recommend you work with them Lucy Barry Standing, neutrain

"The staff of Art Division was always extremely helpful and pleasant to deal with and I would recommend your services to anyone and we will continue to use you in the future."
David Sibley - Farleigh Consultants Ltd

"It is my privilege to recommend Art Division for their professionalism, design ability and definitive style. We were quoted a price, the website has been accomplished within that and there have been no hidden charges. Art Division has delivered what they promised and we are very proud of our site."
Moira Bailey - Moira Bailey Associates

We have been working with Art Division for the past year and they have lived up to, if not exceeded, our expectations in all respects. Throughout the design process we have found them both flexible and timely in their delivery and as a result we now have a website that meets our demands and those of our clients.
With the ongoing support of Nelly, Allen and their team we have the confidence to develop our online strategy further.
"
James Bradshaw - Venner Shipley LLP