Art Division’s digital professionals have more than half a century of B2B experience between them and know that B2B buyers are focusing more than ever on what solutions are available to help them “do more with less”.
As a B2B brand ourselves, we use our experience and insight into this sector – plus the latest techniques to build your online visibility and a healthy dose of common sense – to build your presence in a crowded marketplace by making your brand story a fascinating tale.
Whether you require mobile-friendly website design and development, a profitable online marketing strategy or an effective PPC campaign that delivers a return on investment, successful digital marketing strategies for B2B brands should focus on brand perception. Our approach is based on the conversion and retention of customers. We achieve this by:
- Working closely with you to understand what your business has to offer its clients together with its unique place among potential competitors.
- Making your products and services easy to find online.
- Creating a dialogue with buyers that guides them through the decision making process. This includes providing different levels of information depending on whether your prospect is at the awareness, evaluation or decision stage of the sales journey.
- Keeping up to date with developments in the B2B market to target campaigns at specific buyer personas. Did you know that LinkedIn has recently launched a Lead Accelerator function that is designed to help brands reach, nurture and acquire sales leads by linking the right content with the right audience at the right time?