Estate agents with mobile-friendly websites get 60% more views
Your website is no longer appearing on up to 50% of Google search results in the UK - unless it is optimised for mobile.
Google introduced a mobile first strategy in April that is already having a catastrophic effect on estate and letting agents like you that have yet to make the performance of their websites on smartphones and tablets a priority.
What’s Google done?
Google wants to deliver a better user experience for the ever-growing number of people who now use a mobile device, rather than a desktop PC, to browse the internet.
In the UK alone, more than 46% of all browsing is now done on a smartphone or tablet, while research by IMRG and Capgemini reveals that mobile now accounts for 40% of all online retail sales.
There’s no denying that since Apple introduced its first iPhone in 2007 more and more internet activity is being carried out on smartphones and tablets.
This is why Google has not only updated the way it lists search queries on a mobile device that gives preference to mobile-ready websites over non-mobile ready websites, the search giant is working on plans to introduce a completely separate mobile index. This will mean that as mobile search becomes the norm for 60% or more of users (and that day is fast approaching), Google’s mobile index will drive the future of search rankings.
Is your website mobile friendly?
Online visibility should start with your website. And your efforts to increase your online visibility will come to nothing if your customers cannot find you on a mobile search.
To discover whether Google judges your online shop window delivers a good mobile experience, try this handy tool – https://www.google.co.uk/webmasters/tools/mobile-friendly/). After inputting your URL into Google’s Mobile Friendly Test, one of the following two results will appear.
But don’t start celebrating just yet if Google says your URL is awesome and the web page is mobile friendly. Google’s mobile-friendly algorithm runs on a page-by-page basis, which means even if most of your pages pass the mobile-friendly test, some could still get the thumbs down.
So, what next?
You have few options:
- You do nothing. This means you don’t have to spend a penny to improve your website, however, you will also be losing any traffic of potential clients looking for your services on their mobile devices. What’s worse, they will be going to your competition.
- You turn your existing website into a mobile responsive one. For this, you may have to speak with your existing web company and see how they can help. Alternatively, you can speak with one of our team members for a free advice.
- You invest in a brand new, mobile friendly website, planned and designed to attract new business leads from all devices. This is something we most certainly can help with and would love the opportunity to speak to you about it.
Here are few examples of mobile responsive websites we have recently completed: