Link Building Strategy - Article Marketing
The team at Art Division believe that when it comes to driving traffic to a website content is king. Many of the techniques we use rely on great quality content to deliver the results. Whether it's more targeted traffic, an increased visibility in the search engines or more enquiries about your products and services, article marketing can help deliver these benefits in a cost effective way.
The process starts with a great article, usually of around 500-1000 words. This can either be written by us or by you. We'll then use both our in-house copywriters and a specialist licensed software tool to promote and distribute unique articles across the web targeting those interested in your products and services.
Unlike other techniques all the content is written by our very human copywriters, using the software tool to do the hard work of running to the many hundreds (and sometimes thousands) or article publishers and ezine sites.
Article Marketing works best over a sustained period of time (we suggest at least 1 article per month) and which offers something to the end reader. This might be in the way of offering advice on a task or activity (a fishing firm may want to give tips about how best to use their products when out on the river bank), a how-to article (an I.T firm may wish to describe how-to install the latest software they've just started selling) or something else of value that will attract people to read, often indirectly, about your company, skills, products or services.
What's more the content can be adapted for use on newsletters, emails, even as snippets on twitter or facebook platforms.
And, once each article's published, your site will benefit from a backlink improving your site's SEO. It will also display your company's details published along side your article - making it very easy for you to direct interested traffic to a specific landing page on your site. It really is that simple.